Developing your business is fun, not work – right? Your creative hobbies and pleasurable pursuits are a perfect way to spur your business development. How? Well, here’s what we did.

NordicInteractive.com is a web development firm. After the second quilt shop we designed a site for, we realized how many of us loved quilting, and how involved some of us are in quilting online – sharing information, patterns, tips, and the like with other quilters as passionate as we are. Because we are in touch with online activities for quilters, we saw a need for an online community, offering directory listings, forums, discussion groups, blogs, and more, all for quilters, and all in one place. We quickly realized that we could fulfill the need, and got into the game by creating the online quilters community that we had envisioned. We called it QuiltersBiz.com (http://www.quiltersbiz.com).

Marketing activities so far have been very natural. Through our hobby activities, we’re already in contact with a wide group of quilters. We’ve been talking about what we’re doing in the online community with all the quilters we know.

What if my business isn’t web development, you ask? You can still bring together your hobbies and your business. Promote your business online by blogging, participating in discussion forums, and joining email lists. You won’t mind the time it takes when you love what you’re doing! And that’s what it’s all about, right?