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Marketing

The world of Internet marketing is dramatically different from traditional marketing, and there is a lot to learn! Visit our Marketing blog to discover Internet-specific marketing techniques that will work for your business.

Keep Visitors At Your Site Longer

When people spend time at your web site, you have the opportunity to persuade them to take the next step – whether you want them to contact you for more information, or buy your product or service. So, the more time people spend at your site, the better! Check out these ideas to keep visitors at your web site longer.

 

Be Original. Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read original content.

 

Give Out Freebies. Offer your web site visitors a freebie if they take the time to fill out your online survey. They'll be at the site longer, and might buy something afterwards.

 

Provide a Resource. Publish an online directory of information that visitors can search. The directory must contain information your visitors would want.

 

Load Fast. Make sure all your web pages load fast or your visitors will leave fast. Time is precious; they won't waste it waiting for your site to load.

 

Be Up-Front. Tell your visitors what's offered at your web site at the very beginning. If people are confused, they will quickly browse to a different site to find what they want.

 

Be Professional. People will be turned off and leave quickly if they see spelling and grammar mistakes.

 

Be Readable. Make your site text easy to read. Most people won't strain their eyes trying to read text that is too small, light or bright.

 

Choose Your Words. Use headlines and sub headlines all over your web site that will grab visitors’ attention. They will explore your web site longer.
Published Friday, October 06, 2006 3:16 PM by lsaaf

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