You have a website … what now? Think for a moment of how you can promote your website as part of the marketing activities that your company is already involved in. Some of these you've probably implemented already, others you may have overlooked.

Use Traditional Media

• Include your company URL in all print media -- for example, ads in newspapers, trade journals and the like. Use a two-step approach: (1) grab people’s attention with your ad, (2) then send them to your website for more information or to place an order.
• If you use broadcast media, is your website mentioned for more information on your product(s) or service(s)?

Make Staff Aware

• Is your staff aware of the purpose and capabilities of your website? For example, do they know that a customer can book online, purchase a gift in a secure or non secure environment, and so on?
• Are all staff who are in contact with your publics fully aware of your website address, and if asked could they provide the answer with confidence?
• Are they aware of the general email address for your company?

Marketing Collateral

• Include your company URL on all marketing material-- brochures, pens, business cards, stationery, comment cards, signs, vehicles, and the like
• Include your web address in your email signature file
• Include your web address in press releases, and suggest to journalists that they visit your website for more information

The key is to find and use every possible opportunity to promote your web address.