Chunks and tags are some amusing words that describe important web concepts. To get your website listed appropriately in search engine results screens, make your content shine, "chunk" your content, and use title and description tags.

Start with Basics

First and foremost, the content of your website must be unique and relevant. What is it about your product or service that is better and different from your competitors? Your unique selling proposition should be conveyed clearly and immediately upon hitting the page. It should shine!

Chunking is a must

Next, look at your formatting. It is very important to break your content into skimmable “chunks” with italics, bold text, bulleted lists, and the like. Nicely formatted content makes your pages more accessible to both visitors and search engines. Your site visitors scan across your page … they don’t read. You must format your page content so that your meaning and message almost jumps out at the web visitor.

Use title and description tags

Finally, use technology! Title and description tags are very important for searchability. By contrast, keywords have a lesser impact on your pages listings.

To view and edit your page title with Contribute, pull down the Format menu and choose Page Properties. To view and edit your page description, pull down the Format menu and choose Keywords and Description. Keywords can also be edited here.