Just because you’re on vacation and lounging at the beach doesn’t mean your brand has to relax too. Here are ten ways you can promote your brand when you’re supposed to be relaxing: 1: Build a sand model of your store or office. 2: This one’s for the ladies. Get a one piece suit and using an exact-o [...]

Hi everyone I just wanted to take a few minutes and share something with you. I am sure you all have that someone in your life that you listen to. Make room for one more.Tony Robbins I have never listened to him that I didn`t get something useful out of it. Tomorrow night Tony starts [...]

The headline to this article is a quote from a client of mine – Belinda Bond. Belinda is the visionary behind the Celebrity Mama Tour. I thought it was the perfect bit of advice for entrepreneurs. How many times have you sat down for a chat with someone and they are pondering the age old [...]

We received news of these reports a few days ago and wanted to put the word out so you can take advantage of these business research reports by Aberdeen Group. The reports covers a wide variety of topics. We’ve been told these are time sensitive offers, many of them expire July 30th. After that, they are [...]

In our office, all long distance including calls out of the country are done via Skype. And why not. It is cheap and for the most part, gives you pretty clear calls. I also particularly like Skype for audio interviews because it means I don’t have to hook up extra hardware and deal with a tangle [...]

Building web sites is not rocket science, but it is job that requires many skills you can’t learn overnight. Not if you want a good looking, yet functional and efficient web site. It is certainly a full time job on its own. So having this important task outsourced is smart. On the other hand, when you’ve [...]

How fast do you return a telephone call or an email from a potential lead? I ask myself this every time a lead remarks to me, how quickly I responded. I wonder if perhaps most businesses do NOT return contacts as fast as they could. I try to respond the moment I get a contact. [...]

There are lots of ways that you can approach your brand to make it more effective. Some can be costly, while many are simple and relatively inexpensive. It is the latter that I will outline for you today. They don’t take much thought or effort but can impact your brand in a big way. 1) Sponsor a [...]

Because our business does not employ full time employees (yet), some articles in business magazines don’t apply. Yes, we outsource and there are many parallels, though not always applicable. But while reading one an article by Jason Fried (co-founder of 37 signals and co-author of Rework) recently I was drawn to the many helpful points [...]

This is going to be a slightly different type of post, one where you tell us what you think. In the last handful of years, there are certainly many brands that have fallen from their golden positions. Some fell much harder than others. To name a few that come to mind: BP Toyota CircuitCity.com Can these brands bounce back? [...]

Hi It’s Ken Chandler. Some of you may recognize the name from Vera’s farewell post. Well, that’s me she’s talking about I am sure most of you do not know me yet but I hope to change that. I have worked on military aircraft for almost 3 decades both as a U.S. Marine and as a civilian. [...]

One of the most frustrating areas of my business in the last 2 years has certainly been the hiring and keeping of contractors. Before you get the wrong idea, I am not difficult to work for . The reasons for leaving are very typical for independent contractors/freelancers. Family issues, health and moving on to [...]

There’s some pretty neat changes happening around here and I’m very excited about this decision. You see I’ve been wanting to pursue a road in life that is helping more people than just myself, and thankfully I’m now able to do this. This is a bittersweet post. Small Business Branding (SBB) has been a part of my [...]

As part of my interview series with “Thought Leaders,” PR guru and author, Drew Gerber from “Pitchrate.com” shares his wisdom with us. I’ve been following Drew online for some time, so I was pleased as punch that he agreed to this important interview. Ed Roach: How much does personal branding matter in Public Relations? Drew Gerber: [...]

Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign up to in the promise of delivering to us a new and exciting piece of [...]

Opportunities come to you in a variety of ways: Referrals. These are by far the most desirable. These come from people who generally have a great deal of respect for you, and they feel that they can trust you with their contacts. Advocates. Advocates are people who follow you. Once you discover who they are, it [...]

Customer confidence is imperative for small business owners. The more confidence your customer has in you and your business, the more loyal they become. Confident customers make repeat purchases and repeat visits. Confident customers also tell others about your website products or services. They spread the word. Here’s how to generate customer confidence into your website. Quality Content One of [...]

Click Play to Listen To Interview Download audio file (05.10.10-Tishia.mp3) Tishia Lee took the plunge of working from home in 2006 and has never looked back. Tishia is the exact person I go to when I want transcription work done and boy is she fast! If you’re looking to work from home and start your own small [...]

Brand Workout Program This is for all the brand masters out there who may have had sand kicked in the face of their brands on the beaches of the business world. A healthy fit brand is a brand to be reckoned with. A brand willing to sign-up for this bootcamp is one that recognizes the value [...]

Unlike some other tactics, social, networking gives you, a business owner, the ability to connect with customers and prospect on more personal level. It gives you the ability to build a community around your brand and to learn more about your target audience.Similar Posts: Fan Pages on Facebook: I Set Up Mine, Do You Have Yours? Adding [...]

Do you have a magnetic brand — what efforts are you doing to develop a brand that truly draws people to you and your company? A magnetic brand is a brand that attracts people. Think about the brand’s you’re familiar with and attracted to. What makes them magnetic? Chances are they portray a certain image that you like [...]

Click Play to Listen To Interview [audio:http://www.smallbusinessbranding.com/audio/ed.mp3] I invited Ed Roach to be a guest here at the podcast to discuss all things branding. I had some very specific questions that I thought would really help you if with your branding efforts. We discussed many things and to start I wanted to know what was the ONE [...]

While I’m still getting to know the readers here at Small Business Branding I have a good hunch that most of you do run small businesses from home. The internet makes it amazingly easy to run a business as a solopreneur. With an internet you can have all the tools you need to rival a real [...]

I’ve been thinking a lot lately of hosting my very own virtual event so when I saw that Angela Wills had a product on how to do this, I defintitely wanted to check it out. I love easy to read reports and this was one of those that I read from start to finish. She describes [...]

Here we are at dinner in Vancouver, BC After finding Yaro Starak on the internet I quickly came to realize that he was providing some pretty awesome materials on his website — then he launched Blog Mastermind. Yaro Starak put together this program for bloggers to help them take a blog from start to profit, which [...]