Nordic Interactive

Brandless At The Beach – NEVER!

Ed Roach — Thu, 29 Jul 2010 13:41:10 GMT

Just because you’re on vacation and lounging at the beach doesn’t mean your brand has to relax too. Here are ten ways you can promote your brand when you’re supposed to be relaxing: 1: Build a sand model of your store or office. 2: This one’s for the ladies. Get a one piece suit and using an exact-o [...]

Sometimes all we need is a hand.

Ken Chandler — Mon, 26 Jul 2010 22:59:47 GMT

Hi everyone I just wanted to take a few minutes and share something with you. I am sure you all have that someone in your life that you listen to. Make room for one more.Tony Robbins I have never listened to him that I didn`t get something useful out of it. Tomorrow night Tony starts [...]

Jump And Grow Your Wings On The Way Down.

Ed Roach — Fri, 23 Jul 2010 09:37:04 GMT

The headline to this article is a quote from a client of mine – Belinda Bond. Belinda is the visionary behind the Celebrity Mama Tour. I thought it was the perfect bit of advice for entrepreneurs. How many times have you sat down for a chat with someone and they are pondering the age old [...]

Business Research Reports Free Now, $399 Later

Ken Chandler — Wed, 21 Jul 2010 15:00:57 GMT

We received news of these reports a few days ago and wanted to put the word out so you can take advantage of these business research reports by Aberdeen Group. The reports covers a wide variety of topics. We’ve been told these are time sensitive offers, many of them expire July 30th. After that, they are [...]

How To Record Skype Calls

Lynette Chandler — Tue, 20 Jul 2010 10:01:00 GMT

In our office, all long distance including calls out of the country are done via Skype. And why not. It is cheap and for the most part, gives you pretty clear calls. I also particularly like Skype for audio interviews because it means I don’t have to hook up extra hardware and deal with a tangle [...]

10 Critical Questions To Ask A Web Designer

Lynette Chandler — Wed, 14 Jul 2010 13:54:54 GMT

Building web sites is not rocket science, but it is job that requires many skills you can’t learn overnight. Not if you want a good looking, yet functional and efficient web site. It is certainly a full time job on its own. So having this important task outsourced is smart. On the other hand, when you’ve [...]

How Your Brand Values Strengthen Your Business.

Ed Roach — Thu, 08 Jul 2010 15:38:51 GMT

How fast do you return a telephone call or an email from a potential lead? I ask myself this every time a lead remarks to me, how quickly I responded. I wonder if perhaps most businesses do NOT return contacts as fast as they could. I try to respond the moment I get a contact. [...]

Branding Voodoo That’ll Smoke The Competition

Ed Roach — Tue, 29 Jun 2010 21:01:43 GMT

There are lots of ways that you can approach your brand to make it more effective. Some can be costly, while many are simple and relatively inexpensive. It is the latter that I will outline for you today. They don’t take much thought or effort but can impact your brand in a big way. 1) Sponsor a [...]

How Do You Outsource When You Don’t Know What You Want?

Ken Chandler — Mon, 28 Jun 2010 11:51:03 GMT

Because our business does not employ full time employees (yet), some articles in business magazines don’t apply. Yes, we outsource and there are many parallels, though not always applicable. But while reading one an article by Jason Fried (co-founder of 37 signals and co-author of Rework) recently I was drawn to the many helpful points [...]

Can A Tarnished Brand Bounce Back And How?

Ken Chandler — Fri, 25 Jun 2010 15:31:31 GMT

This is going to be a slightly different type of post, one where you tell us what you think. In the last handful of years, there are certainly many brands that have fallen from their golden positions. Some fell much harder than others. To name a few that come to mind: BP Toyota CircuitCity.com Can these brands bounce back? [...]

Hello My Name Is…

Ken Chandler — Wed, 23 Jun 2010 22:19:57 GMT

Hi It’s Ken Chandler. Some of you may recognize the name from Vera’s farewell post. Well, that’s me she’s talking about I am sure most of you do not know me yet but I hope to change that. I have worked on military aircraft for almost 3 decades both as a U.S. Marine and as a civilian. [...]

What To Do When People Keep Leaving

Lynette Chandler — Mon, 21 Jun 2010 12:38:29 GMT

One of the most frustrating areas of my business in the last 2 years has certainly been the hiring and keeping of contractors. Before you get the wrong idea, I am not difficult to work for . The reasons for leaving are very typical for independent contractors/freelancers. Family issues, health and moving on to [...]

Some New & Good Changes for Small Business Branding

Vera Raposo — Wed, 16 Jun 2010 01:24:52 GMT

There’s some pretty neat changes happening around here and I’m very excited about this decision. You see I’ve been wanting to pursue a road in life that is helping more people than just myself, and thankfully I’m now able to do this. This is a bittersweet post. Small Business Branding (SBB) has been a part of my [...]

Drew Gerber Speaks on PR and your Brand

Ed Roach — Tue, 08 Jun 2010 17:20:38 GMT

As part of my interview series with “Thought Leaders,” PR guru and author, Drew Gerber from “Pitchrate.com” shares his wisdom with us. I’ve been following Drew online for some time, so I was pleased as punch that he agreed to this important interview. Ed Roach: How much does personal branding matter in Public Relations? Drew Gerber: [...]

How To Discover The Social Media Fit!

Ed Roach — Thu, 27 May 2010 19:49:49 GMT

Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign up to in the promise of delivering to us a new and exciting piece of [...]

Try This Team Building Outline!

Ed Roach — Thu, 20 May 2010 13:55:35 GMT

Opportunities come to you in a variety of ways: Referrals. These are by far the most desirable. These come from people who generally have a great deal of respect for you, and they feel that they can trust you with their contacts. Advocates. Advocates are people who follow you. Once you discover who they are, it [...]

Create Loyalty & Confidence With Your Website

Vera Raposo — Fri, 14 May 2010 20:20:46 GMT

Customer confidence is imperative for small business owners. The more confidence your customer has in you and your business, the more loyal they become. Confident customers make repeat purchases and repeat visits. Confident customers also tell others about your website products or services. They spread the word. Here’s how to generate customer confidence into your website. Quality Content One of [...]

Tishia Lee Discusses Working From Home

Vera Raposo — Mon, 10 May 2010 21:36:20 GMT

Click Play to Listen To Interview Download audio file (05.10.10-Tishia.mp3) Tishia Lee took the plunge of working from home in 2006 and has never looked back. Tishia is the exact person I go to when I want transcription work done and boy is she fast! If you’re looking to work from home and start your own small [...]

BUILDING BRAND MUSCLE

Ed Roach — Mon, 10 May 2010 19:01:35 GMT

Brand Workout Program This is for all the brand masters out there who may have had sand kicked in the face of their brands on the beaches of the business world. A healthy fit brand is a brand to be reckoned with. A brand willing to sign-up for this bootcamp is one that recognizes the value [...]

Lets get social

Vera Raposo — Sat, 08 May 2010 23:38:44 GMT

Unlike some other tactics, social, networking gives you, a business owner, the ability to connect with customers and prospect on more personal level. It gives you the ability to build a community around your brand and to learn more about your target audience.Similar Posts: Fan Pages on Facebook: I Set Up Mine, Do You Have Yours? Adding [...]

5 Tips To Magnetize Your Brand

Vera Raposo — Tue, 04 May 2010 19:34:59 GMT

Do you have a magnetic brand — what efforts are you doing to develop a brand that truly draws people to you and your company? A magnetic brand is a brand that attracts people. Think about the brand’s you’re familiar with and attracted to. What makes them magnetic? Chances are they portray a certain image that you like [...]

Ed Roach Chats About Branding

Vera Raposo — Mon, 03 May 2010 03:53:07 GMT

Click Play to Listen To Interview [audio:http://www.smallbusinessbranding.com/audio/ed.mp3] I invited Ed Roach to be a guest here at the podcast to discuss all things branding. I had some very specific questions that I thought would really help you if with your branding efforts. We discussed many things and to start I wanted to know what was the ONE [...]

Know Yourself to Brand Yourself

Angela — Thu, 29 Apr 2010 01:03:02 GMT

While I’m still getting to know the readers here at Small Business Branding I have a good hunch that most of you do run small businesses from home. The internet makes it amazingly easy to run a business as a solopreneur. With an internet you can have all the tools you need to rival a real [...]

Virtual Event Help: Case Study Review

Vera Raposo — Tue, 27 Apr 2010 00:36:17 GMT

I’ve been thinking a lot lately of hosting my very own virtual event so when I saw that Angela Wills had a product on how to do this, I defintitely wanted to check it out. I love easy to read reports and this was one of those that I read from start to finish. She describes [...]

Blog Mastermind Review: Plus 10 Blog Traffic Tips

Vera Raposo — Sun, 25 Apr 2010 07:06:25 GMT

Here we are at dinner in Vancouver, BC After finding Yaro Starak on the internet I quickly came to realize that he was providing some pretty awesome materials on his website — then he launched Blog Mastermind. Yaro Starak put together this program for bloggers to help them take a blog from start to profit, which [...]